Eugene McCarraher

I focus on corporate business' impact on American conceptions of self and society in the twentiety century. This project is a cultural history of what I am calling "corporate humanism," a complex and evolving ideology created by a corporate intelligensia of economists, management writers, business journalists, pundits, advertisers, and public relations specialists. This study involves research on corporate humanism since the 1960s by canvassing an array of venues: corporate futurology, popular fiction and non-fiction, journalism, management theory, and advertising.